Selling During the Holidays

Here we are, at the start of the holiday season. This is a very unique time of the year to be selling your home. Decorations are being purchased and coming out of storage. It is festive and fun. If you are selling your home at this time of year, you need to be thoughtful about how you approach your decorating of your home.

If you want to decorate, please do.

I do believe that everyone enjoys holiday decor. Outside the leaves are falling and our yards are going dormant. We are spending more and more time indoors. This is true of you and it’s also true of the people who are touring homes to make a purchasing decision. With proper decorating, coming into your home and feeling the spirit of the holidays will help them to feel at home.

Don’t over do it.

Make your holiday decorating tasteful and not over powering. You don’t want to make the decorating the overwhelming experience so that potential buyers end up looking at the decorating and not at the house. Don’t allow the decorating to get in the way of free movement through the house. A Christmas tree that people have to maneuver around is a Christmas tree that is either too big or put in the wrong place. Don’t over crowd the front steps with pumpkins. Safety is important. Less can be more. Be very careful to not let it become overwhelming.

When the holiday is over, it’s over.

As soon as the holiday has passed, take everything down and put it away. Allowing decorations to linger is both distracting and annoying. There are a few exceptions to this. Greenery left at the front door remains tasteful for several weeks. Holiday twinkle lights that are not colored help brighten homes on dark days. But be careful about what you choose to keep up. 99% of holiday decor needs to be taken down.

This actually is a great time to sell a house. Particularly this year as interest rates are coming down. I also believe that people who shop for homes at this time of year are highly motivated.

Please let Linda or I know if you have any questions. We are here to be of help.

Dianne

Nothing So Certain As Change

If you are paying attention to the headlines, you know that a big change happened in the Real Estate industry that went into effect last Saturday. It was the culmination of a lawsuit brought by the Department of Justice against the National Association of Realtors and several of the largest National Real Estate Brokerages.

The gist of the lawsuit was that the traditional method of agents who represent buyers to be paid resulted from the listing contract between the listing agent and the seller of a home. The Department of Justice determined that this was price fixing because it excluded the buyer from having any influence on the commission that their agent was paid. The courts agreed and in May a fine of 418 million dollars was imposed upon the defendants.

How does this affect you? It’s going to have a big impact when you buy or sell a home.

When you sell a home, your Realtor can not provide any information in the Multiple Listing Service that indicates whether or not you are willing to pay the buyer’s agent commission. I suppose that means that you could benefit because you only need to agree to pay your Realtor that you have hired to sell your property. Sounds pretty good, right? However you need to consider the situation that most buyers are in. They’re the folks who have to have enough money to pay their down payment and their closing costs. That is a big sum of money. Most buyers are pushing themselves financially to come up with these funds. As a seller, you are likely enjoying years of equity that has built up in your home. At the time of selling, you will be flush with cash, in most cases. Paying the buyer’s agent commission is likely more affordable for the seller than it is for the buyer.

As a buyer, you will have to enter into a contract with your buyer’s agent in which you agree to pay your Realtor. Being a Realtor is not a charity situation. Realtors need to know that they will be paid. If a seller declines to pay the buyer’s agent, the buyer will need to do so. So be prepared to financially plan to pay a buyer’s agent commission. That commission is negotiable and is between you and your Realtor.

From my perspective, I think that this new law will be very hard on buyers: particularly first time home buyers. That entry level market is already the most competitive and the most likely to involve multiple offers. The typical first time buyer is putting down a very small down payment. That already bodes badly for them when they are competing against investors who have large down payments or all cash. Now imagine that the seller has several offers and they are determining which brings them the most benefit. Are they going to go with the offer with a small down payment who also asks them to pay the buyer side commission? Nope. Not when there is an offer that not only has more cash on the table but also doesn’t ask them to pay an extra commission.

Last, I want to mention that it is now against the law for a Realtor who is not representing the seller to show a houses to a buyer without a Buyer Broker Compensation Agreement. So if you are casually calling around and asking Realtors to show you houses, you are going to have to have a signed contract to get into any house that the Realtor is not the listing agent for.

There really is nothing so certain as change. We will all get used to working with these new rules. I do like that it puts the buyer side commission right up front and creates an honest conversation. I also think it is not good for entry level buyers, but we will figure this out. We can do it.

Dianne

Buyer Beware: Shake Roofs

In the early years of my career, shake roofs were considered to be the premium roof that a person could put onto a house. Because of their thickness, they create more shadows that make the roof more interesting. Entire neighborhoods were constructed where shake roofs were a requirement of owning a house. The thought being that it made the entire neighborhood look better.

Then, a few years into my career, there was a horrific fire in Orinda, California. Entire neighborhoods were wiped out. It was very publicly acknowledged that the fire grew so big, and spread so fast, because of the shake roofs on most of the houses.

There was a very real change in how people looked at owning a house with a shake roof. Now, there is a new twist.

Two weeks ago, representing a buyer, I was involved in the sale of a home in Westlake that had a shake roof. My client and I discussed this roof at length, the additional fire hazard, but also the need for professional maintenance. My client loved the house and made an offer that was accepted.

That’s when the problem was discovered. We could not find an insurance company willing to write a home owner’s policy for the house because of the shake roof. It’s important that I point out that the roof was 20 years old. It had been beautifully maintained, including just recently, but insurance agents that we talked to said the cut off for insuring a shake roof is 20 years. If it were newer, they would insure it.

There have been so many horrific fires in the last 10 years or so. I can totally understand that insurance guidelines have been tightened as a result. I can not say that there is not an insurance company that would insure a 20 year old shake roof, we just had no luck finding one.

So it’s something to have on your radar when you are buying a house. It’s also something to have on your radar if you are planning to sell a house with a shake roof.

I hope that you have found this information useful,

Dianne

Return on Investment: Your Yard

People certainly think about doing improvements to get their house ready to sell. Here at the blotter both Linda and I have written about what to expect from the money you spend and that the highest rates of return are, currently, on front doors and garage doors. You’ll get more out of those improvements than it costs to do them. However, I don’t think that we’ve talked about the return on investment for your yard. As it turns out, it’s quite good and certainly worth doing.

According to the National Association of Realtor, there are 5 outdoor projects that pay of the most.

  1. Standard lawn care service. Complete 6 standard applications of fertililzer and weed control on a 5,000 square foot lawn. Estimated cost = $415. Estimated return = $900
  2. Landscape maintenance. Mulch, mow, prune shrubs and plant about 60 annuals or perennials. Estimated cost = $4800. Estimated return = $5000.
  3. Outdoor kitchen. Install or inset grill, stainless steel drawers, ice chest sink, and concrete countertop with veneered masonry stone. Estimated cost = $15,000. Estimated return = $15,000.
  4. Overall landscape upgrade. Install front walkway of natural flagstone, add two stone planters, five flowering shrubs and a 15 foot tall tree. Estimated cost = $9000. Estimated return = $9000.
  5. New patio. Install a 18′ x 16′ concrete paver patio. Estimated cost = $10,500. Estimated return = $10,000.

There is also a lot to be said about doing your own weeding, watering, and bark dusting. This is labor intensive, but something many homeowners can do themselves. I think that the basic premise is that the more move-in-ready a house feels, the more appealing it will be to potential buyers.

I will also caution that there is a segment of the buying population who is intimidated by an overly elaborate garden. They know that it looks too labor intensive and will pass on a house that they don’t feel that they can maintain. So, yes, topiaries of the seven dwarfs is probably not a good idea.

Personally, outdoor spaces a super important to me. That patio that costs $10,500 but only returns $10,000, in my opinion, is pretty essential. Without a place to put some chairs and a barbeque, a yard becomes unusable. That patio, or a deck, is essential.

I hope that you have found this information useful. Happy gardening.

Dianne

The Importance of the Front Door

I have written about this once before, but it has been several years and it feels like a good time to revisit the topic of front doors.

As you get your home ready to put it onto the market, there is usually a list of must do’s: clean, touch up paint, de-clutter, it’s a very important list because it will enhance your proceeds to maximize your investment. Right at the top of that list should be preparing your front door.

A concrete walkway bordered with hedged shrubs leads to the front door of a home. There are windows on either side of the door. Horizontal shot.

Think about what happens at the front door. A Realtor arrives with clients. The lockbox must be located and opened, then the door needs to be unlocked. This takes just a few minutes, but during that time the perspective buyer is standing at the front door, looking around. Is the paint chipped? Is the door dirty? Or is everything spotlessly clean? Perhaps there is an interesting arrangement of plants or flowers? Perhaps a tasteful wreath is hung on the door? As the buyer stands there, they develop an opinion about what they are going to find inside. If the opinion is negative, well, that is a very bad start to the showing of your house. I believe that as buyers enter homes, they are looking to reinforce the opinion that they have already formed.

I also want to mention that you do not want to over decorate. One holiday item is enough. It should not look like your attic threw up all over your front porch. It should also not be crowded. Keep is simple and tasteful.

The front door is also one of the few items of home improvement that you will get back 100% of your investment. This is according to the National Association of Realtors. They put out an annual study with the rate of return on improvements and the front door is always right at the top of that list.

Wash the door thoroughly, even the weatherstripping and the threshold. Polish the hinges, handles, and knobs. If it needs painting, paint it. Be just as thorough around the porch and along the front walk. It’s not as big of a project as many other improvement items. It should be a no brainer.

Please let us know if you have questions and thank you for reading the blotter.

Dianne

For the National Association of Realtors remodeling report, click here.

The Importance of Open Houses

In my 36 years in real estate, I’ve seen quite a few changes, as you can imagine. But one of the biggest ones is the importance of open houses.

In my early career the common perception was that open houses were a waste of time. I knew of agents who flat out told their seller clients that they would not be doing them. I’ve never had the belief. While it was true then, and is true today, many of the people who come through open houses are not actually buyers. But I have always done them. First it shows my seller clients that I am using every tool in my tool box to get their house sold. But second, I have sold numerous houses from people who have come through my opens.

What is different today is that open houses have become way more critical. Today’s buyer is able to be very independent. Nearly everything that they need to know about a houses is available on line. They like to be in the driver’s seat and tour houses independently of their agent. Then when they find a house that they’re interested in, they get their Realtor involved.

The first weekend of marketing is a true event. The routine is to put a house on the market on Thursday or Friday, market the open house date and time for Saturday and Sunday, and then hold it open and let the hordes inside. It works!

I hope that you find this information useful. As always, thank you for reading the blotter.

Dianne

Radon: Take Action

As January comes to a close, I want to take advantage of the fact that January is Radon Awareness Month. This is important as you buy or sell a home, but it’s also important simply as a human who lives in a contained environment. Whether you are buying or sell or not, you should test your house for radon.

Radon is a naturally occurring gas that is given off by granite boulders. These boulders are buried deep in the ground. You can’t see them, so you don’t know if they are there or not. This is why everyone should be doing radon tests.

I first became concerned about radon when I read an article in a local newspaper about 20 years ago. A resident of my neighborhood, in the Lake Grove section of Lake Oswego, died of lung cancer. He had been a non-smoker. After his death, his wife checked their home for radon and discovered elevated levels. It was the likely cause of his death.

It’s estimated that 20,000 deaths in the US each year are caused by radon exposure. It is the second leading cause of lung cancer, after cigarette exposure.

While some parts of the metro area are known for elevated radon levels (the Alameda Ridge is Northeast Portland is often referred to as Radon Ridge), radon can be found in Lake Oswego. I sold a house in Village on the Lake a number of years ago and radon was found. It was a lake-front house.

In Oregon, radon is fairly common in the northern Willamette Valley. This is a result of the Great Missoula Flood that occurred thousands of years ago. A huge ice dam formed in the area of what is now Sandpoint, Idaho. It contained a lake that went deep into Montana. When the ice melted it released a huge flow of water and debris that came across Eastern Washington, dug out the Columbia River Gorge, and came to rest in the Willamette Valley. This flow contained granite boulders that, today, are the primary source of radon in homes in this area.

While there is no known safe level of radon, it can be measured. The test is simple. You can buy a test at most home improvement stores. You set two canisters in your house for several days, then mail them off to a lab, and you get emailed results within about 10 days. It’s been awhile since I’ve done it this way, but I believe it costs under $100. Or you can hire a professional. This costs about $150. They set a test box into your house for 2 days and you get same day results.

Correcting radon is usually under $2000. Not super expensive.

My point here is that it’s easy to do. Realtors in Oregon are trained to make radon testing a part of the home inspection process. But do the test for the benefit of yourself even if you aren’t selling.

I hope you find this information helpful. Here’s to going into February living in the safest and healthiest home possible.

Dianne

Adapt and Learn

When I started in Real Estate 35 years ago, our sale agreement was one page, legal size, and there were few, if any, supplemental forms. If something additional needed to be added, like a home inspection, I took out a blank addendum and wrote it up myself. Over the years many, many forms have been added. The sale agreement is 11 pages long and there are about 100 supplemental forms.

Realtors are not attorneys, so it’s a good thing that we no longer write our own addendums for things like home inspections. However, we do have to know the forms inside and out. We use them and we need to be able to explain what they mean. This requires a lot of continuing education. Now, add to the mix that an entire new set of paperwork is being rolled out.

Signing Official Document

The forms that we have historically used were developed by Oregon Real Estate Forms, OREF. This entity primarily consisted of the two largest Realtor Associations in the state: Portland Metro and Eugene.

Now the Oregon Association of Realtors has developed a new set of forms. The old ones are not being retired, instead we will have 2 complete sets of forms to use and both are acceptable. This means that Realtors need to be training and learning about these new forms. There are pluses and minuses to both. I also think it’s likely that eventually one will dominate and my prediction is that it will be the new forms.

I am very proud to say that Linda and I have both been training for the past 2 months to become knowledgeable about the new forms. I think we are positioning ourselves to give the best service possible to our clients. I also want to give a shout out to Oregon First. Our company started this training, and went in depth with it, from the get go.

So, Linda and I are adapting and learning. It really is exciting and it feels good to know that we are positioning ourselves to give you the best experience possible when you buy or sell a house. We are here to be of help!

Dianne

Rising Interest Rates, What Does it Mean?

I want to talk about the elephant in the room, rising interest rates. Just yesterday the Federal Reserve raised the Federal rate by .5% to between $4.25 and $4.5%.

The Federal Reserve Rate is the rate set by the Federal Reserve to dictate the cost of money when banks borrow from one another. If the banks are paying more for money, it just makes sense that the increase gets passed along to the consumer. That is how banks make money. It’s why they are in business.

I do think that the increased cost of mortgages is having a impact on the real estate market. Higher interest rates make homes less affordable. Is this going to cause a housing decline? In a word, no.

From what I have been hearing the current situation is likely short term

Several months ago I listened to a Bloomberg podcast that featured 3 economists. The consensus was that the inventory is so low, that the demand for housing will keep the real estate market strong.

At the beginning of the Great Recession, in about 2008, builders pretty much not only stopped building, but they also stopped laying the ground work for new neighborhoods. Coming out of the recession, in about 2014, the home building industry rebounded, but there were about 6 years of missing inventory and they just simply have not caught up, even to this day. To meet our population needs, Nationwide, we should be building 3,000,000 new housing units per year. These are houses, condos, and apartments. We have only been building 1,300,000 per year: not even half of the population need. It is going to take decades to catch up.

Economics is all about supply and demand. With the demand high and supply low, that supports housing values.

Interest rate forecast according to the NAR

The other source of some interesting information was a Brian Buffini class that I took on Monday. It featured Lawrence Yun, the chief economist for the National Association of Realtors. Their discussion included several key points:

  • Government regulations put into affect after the Great Recession tightened up the mortgage lending industry so that people actually had to qualify for their loans and prove credit worthiness and employment stability in order to get a mortgage. In other words, people can afford to make their payments.
  • There is usually a 2% margin between the Federal rate and the mortgages rates. There is an anomaly happening where the spread is currently 3%. This means that the Federal rate can increase without there being an increase in the mortgage rates.
  • Mr Yun predicts that 2023 will see interest rates come back down within the year to under 6%
  • Mr Buffini predicts that 2023 will be flat with little or no home appreciation. However, he thinks that in 2024 the housing market will rebound with as much as 10% appreciation.

Here are my thoughts. It remains a great time to buy a house. With houses taking longer to sell, people who are selling are more negotiable. For a buyer, that means addressing repairs within the sale and negotiation on the price when you make an offer. For people wanting to sell, the inventory is still very, very low. Yes, it will take 30-60 days, but your house will sell and you likely continue to have a great deal of equity.

I have to say that no one knows for sure. These are simply thoughts shared by people with some knowledge and whose opinions I respect.

As always, thank you for reading the blotter.

Dianne

Holiday Decorations and Selling Your House

Do holiday decorations help or hurt the marketing of your house? I have some thoughts on this that I am eager to share.

I do think that holiday decorations enhance the showing of your house to potential buyers. Taking the time to decorate helps the potential buyer feel that you love and appreciate your home. It also creates a cozy environment as we experience shorter daylight hours and colder temperatures.

I don’t think that it helps with your marketing. By marketing I mean the photos that will appear on the Internet, in the Multiple Listing Service, and on fliers and in emails. The photos need to be timeless. You simply don’t know how long it will take to sell your house. Today, if on-line the photos are full of witches and ghosts, it immediately conveys to the public that you’ve had your house on the market since before Halloween. November 25th you don’t want the photos to be full of turkeys and cornucopias. So, have the professional photography done before you put up holiday decorations.

For the same reason, take down the holiday decorations in a timely fashion. Enjoying them for a week or so after the holiday is fine, but beyond that, take them down.

I hope you find this information helpful. As always, thanks for reading the blotter.

Dianne