Musings on Pricing Your Home
Jul 23rd 2008Linda TrottaSelling Advice
Many wonder how to price their home in our current market.With the twists and turns the market has been making, many believe that special tactics are needed to secure the amount of money they desire from the sale of their home. Two stick out in my mind. Simply put, they are “over-pricing” and “under-pricing”.
I have seen everything from what seems like extreme overpricing ($100,000 or more above what seems like a reasonable asking price) to modest positioning above apparent market value.
The truth is that this can be a successful pricing method if used conservatively… that is: determine the reasonable asking price for your home, and then price slightly above in the expectation of creating negotiation room. I do have to say however, that in the current market climate, even moderate overpricing can be a tricky and dangerous route if you would like to sell, instead of watch your property sit. The longer a property stays on the market, the more you risk losing momentum and appeal. There is a quote from Tom Ferry, a well-known real estate authority that says it all- “The most important decision we’ll make is around price. We have two choices: The Seller price and the Sold price. Which one is higher? …The Seller price.” The dangers of overpricing include:
- Attracts “lookers”, not legitimate Buyers,
- Implies that you are not motivated to sell,
- Reduces the number of showings,
- Helps the competition, and
- Invites potential appraisal problems.
The other method, under-pricing, is an effective technique in many cases. This technique does not need to be used extravagantly either… a little can do the trick. It can stimulate interest right off the bat. Instead of your property being one of many that are priced comparably with their property “kin”, yours creates excitement as in “Honey, look at this one… This looks like a really good deal!” When used effectively, this tactic can even trigger bidding wars. I’ve represented at least one Buyer recently where this technique was apparently being employed by two Sellers of properties my client wanted to pursue. We secured the home in the second offer (phew!) but negotiated through two competitive offer situations in one week to accomplish that! (Yes… in this market.)
Note that several factors affecting the appeal of your property are not in your Realtor’s control… Your Realtor cannot control: location, property condition, market conditions, timing… or price. Your Realtor can control marketing, exposure, and the advice they give you. I often remark to my clients that pricing is really not so mysterious, and more a matter of just looking at the facts- We survey comparable properties and what they have SOLD for… then make a decision as to how the subject property measures up, and price accordingly. Most importantly, remember that the ASKING price is your decision, whereas the SOLD price is ultimately the Buyer’s decision, and is what really determines ‘market value’. That said, though a Buyer may offer less than you wish (or they may not!) it is still your decision as to whether you will accept an offer, negotiate, or simply refuse. Listen to your Realtor and then make a decision based on the data presented by him or her. They want to help you sell!
As much as you would like them to, the following conditions do NOT affect your home’s market value/price:
- The profit you wish to make from the sale,
- The amount of money you’ve spent on improvements,
- What friends and trusted associates have told you it is worth, and
- What you originally paid for the home.
So, bottom line, the price you decide upon should be based on related SOLD data, and then tempered to your home’s specifics, and your desired timetable. Summer is here and homes are selling! Enjoy the ride, and accomplish those changes you want in your life through the sale of your home. Pricing appropriately can really help speed you to your goal.
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According to Kelley Woodwick at Chicago Title, there is good news for sellers, in that flood insurance contracts may be transferred to new buyers at grandfathered rates and zones. Again, check the city’s new maps before June 18th to acquire information on the grandfathered areas… after the 18th, I am told that the information will most likely be removed from the website.
For most of the 20th century, oil heat was the primary method of heating homes. If you own or are considering purchasing a home that was built before 1965, chances are pretty good that the house had oil heat. And chances are also pretty good that the oil tank was buried in the ground.
On a recent Broker’s Tour in Lake Oswego, my cohorts and I were discussing how important it is to include accurate information in listings, and we noted how easy it is to inadvertently choose the wrong “field” when entering data etc. I thought it might help the prospective home seller or buyer to know a little about how agents search for houses, specifically in using the basic search fields provided to them on the MLS.
And, last but not least, remember that your Main Photo needs to be of your house on the MLS…
What does this mean to you? It means that if you have your home priced according to what other homes in your neighborhood have sold for, and your home is clean and in good repair, you’ll sell your home at 8.5% over what it was worth a year ago and it will happen in about 80 days.
The Fibre Conduit Company of Orangeburg, N.Y. was a major manufacturer of this kind of pipe, and with its widespread use, changed its name to the Orangeburg Pipe Co. — thus the common name of the product. If your home was built during this period, there is a good chance that you have this kind of sewer pipe lurking underground, so it is good to know what this could mean to you as either a homeowner, or someone contemplating a purchase.